Before you can really begin your SEO quest, you have to figure out for yourself to which category or categories your website will belong.
The main website categories are:
First off … what’s what, right …
SEO = Search Engine Optimization
SEM = Search Engine Marketing
SEO is the organic listing of the results you get when you search for a certain phrase. Some 80% of the people using the internet tend to prefer to click on these listings in stead of the sponsored links above or at the right hand page of the website.
SEO is pretty cheap, but of course there is a downside … it takes a lot of patience to get to the top!!
SEM on the other hand can be fast!! This is the sponsored or paid listing of the results you get when you search for a certain phrase. Tools like Google Adwords for example can be up and running in like 5 minutes, but they do tend to need constant attention and could turn out to be pretty expensive.
You could argue that the marketing research could take up quit some time, but it’ll still be faster than SEO, and a lot more expensive!
In Search Engine Marketing there is this thing called Organic listings and Paid listings. For those who are new to this jargon, let me explain it in a simple way …
When you look up a phrase in a search engine like Google, you can distinguish 3 kinds of listings from the result you get:
The first 2 are called Paid or Sponsored listings. More accurately, they are pay-per-click listings, or in short PPC. Every time you, me or anyone clicks on these links, the owner of the website pays for it.
The 3rd one are called the organic listing. Everyone’s website can be included in it and to get a high ranking, knowing some SEO could come in handy 
I’ll discuss that one later.
