Organic listings vs Paid listings
In Search Engine Marketing there is this thing called Organic listings and Paid listings. For those who are new to this jargon, let me explain it in a simple way …
When you look up a phrase in a search engine like Google, you can distinguish 3 kinds of listings from the result you get:
- The results on top of the page
- The results on the right hand side of the page
- The rest of the results
The first 2 are called Paid or Sponsored listings. More accurately, they are pay-per-click listings, or in short PPC. Every time you, me or anyone clicks on these links, the owner of the website pays for it.
The 3rd one are called the organic listing. Everyone’s website can be included in it and to get a high ranking, knowing some SEO could come in handy 
I’ll discuss that one later.
