One Gmail account, multiple e-mail addresses

One Ring to rule them all,
One Ring to find them,
One Ring to bring them all
and in the darkness bind them.
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J. R. R. Tolkien -

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I’m a big fan of Google. I still remember when their search engine first came out and it changed the way I looked at the internet. I’ve followed their technology ever since. At the moment I’m a regular user of Gmail, Google Reader, Calendar, Documents, Translate, YouTube, …

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Gmail

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We all know the advantages of Gmail, like their 7,5GB (and still counting) of storage, numerous lab features, filters, labels, one account for all services, … What most people don’t know, though, is that when you sign up for one gmail address, you actually receive multiple e-mail addresses, all linked to that same inbox. How does that work, you might wonder?

  1. First of all, you get the e-mail address that you register on two different domains: gmail.com and googlemail.com.
    If your e-mail address is, for example, helloworld@gmail.com, then Gmail will automatically create the e-mail address helloworld@googlemail.com for you. You can send e-mails to either address and receive them in the same inbox.

    The reason for this is more a practical than a generous one, though. Apparently, the domain gmail.com is unavailable in some countries. Those users can then use the domain googlemail.com

  2. Secondly, Google suffers from something called Dot Blindness.
    This simply means that it doesn’t recognize any dots (periods) in the username of a gmail address.

    More concrete, in the eyes of Google, the above mentioned e-mail address helloworld@gmail.com and hello.world@gmail.com or hell.o.worl.d@gmail.com or even h.e.l.l.o.w.o.r.l.d@gmail.com are all the same and they are ALL yours! This, of course, also counts for the googlemail.com domain.

  3. Thirdly, you can use a plus sign, followed by any alphanumeric character at the end of your username. Google won’t recognize the characters after the plus (+) sign, but Gmail filters will.

    For example, the e-mail addresses helloworld+world123@gmail.com, helloworld+world456@gmail.com and helloworld+me@gmail.com all end up in the same inbox as helloworld@gmail.com, as well as a mixture of all three, like hello.world+itisme@googlemail.com.

These three methods give you an endless range of e-mail addresses that you can use by only registering one gmail address!

Why use this? Well, simply because you can :) . Other reasons would be to separate personal and business use or use the filters in gmail to automatically perform an action on a specific e-mail address. You can also easily track where e-mails or spam messages are coming from by for example, signing up for a newsletter with a specific e-mail address and then when, all of a sudden, you start receiving spam from that address, you’ll know the source and you can even block it.

One single account to rule them all :) .

SEO vs SEM

First off … what’s what, right …

SEO = Search Engine Optimization
SEM = Search Engine Marketing

SEO is the organic listing of the results you get when you search for a certain phrase. Some 80% of the people using the internet tend to prefer to click on these listings in stead of the sponsored links above or at the right hand page of the website.
SEO is pretty cheap, but of course there is a downside … it takes a lot of patience to get to the top!!

SEM on the other hand can be fast!! This is the sponsored or paid listing of the results you get when you search for a certain phrase. Tools like Google Adwords for example can be up and running in like 5 minutes, but they do tend to need constant attention and could turn out to be pretty expensive.
You could argue that the marketing research could take up quit some time, but it’ll still be faster than SEO, and a lot more expensive!

Organic listings vs Paid listings

In Search Engine Marketing there is this thing called Organic listings and Paid listings. For those who are new to this jargon, let me explain it in a simple way …

When you look up a phrase in a search engine like Google, you can distinguish 3 kinds of listings from the result you get:

  1. The results on top of the page
  2. The results on the right hand side of the page
  3. The rest of the results

The first 2 are called Paid or Sponsored listings. More accurately, they are pay-per-click listings, or in short PPC. Every time you, me or anyone clicks on these links, the owner of the website pays for it.

The 3rd one are called the organic listing. Everyone’s website can be included in it and to get a high ranking, knowing some SEO could come in handy :)

I’ll discuss that one later.